Under the hammer with Peter Hornor

Written by Peter Hornor.

Time for another article, and looking through some of the previous articles I see that we have dealt with auction checklists and timing, investment opportunities and the importance of the reserve amongst other things in recent weeks.

Our next auction is on June 21, 2012 and we will be closing the book for lots in about two weeks.  We have been very busy recently as you can imagine whizzing round the city and county looking at opportunities.

We are proud of the way we are developing our service and equally pleased with the results we have been able to obtain in the course of the last 24 months, but I cannot emphasise more the importance of suitability of lots because only a certain type of property will sell at auction.

We pride ourselves on giving the right advice and recent results have shown that investment properties, both residential and commercial, property in need of renovation, farmhouses, cottages, tumbledown country houses and parcels of land with or without consent are certainly the right lots and do well at auction.  Contemporary houses in good order tend to suit a private treaty sale and we spend a lot of time looking at all the angles to decide whether something is right for an auction sale.

For Brown & Co, circa 20 lots has been the norm recently and that enables us to provide a good service with high profile advertising and marketing, with a new venue at the Assembly House which works for our clients. 

We are pleased with the specialist service we provide which involves liaison with solicitors as well as ourLondonoffice and with the legal packs now being available from our website this has certainly enhanced the marketing approach we are able to offer. 

This in turn means that we have the right type of buyers in the auction room which then in turn makes it almost a certainty that we get a very good result for our clients.

Auctions are all about maximising the potential for a property whether it is in the city or county and enthusiasm is the key once the marketing starts, but before that we need to give the right advice and we would be happy to talk to people who want to investigate this method of sale, but suitability is the key.


n Please contact Peter Hornor at Brown & Co on 01603 629871.

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