Can’t decide on an agent? Here’s a way to make your decision easier…

Alex Thorpe, managing director of, recognises that choosing an estate agent can be stressful

With so many estate agents from which to choose, both on the high street and online, selecting the right one to manage the sale of your property can be a daunting task. 

However, in today’s challenging property landscape we find ourselves in a buyers’ market and it has never been more important to choose the right agent to manage your sale professionally. 

If done well, the process should run smoothly, but if you get it wrong it can quickly become a stressful experience.

As a seller you need confidence that the agent you choose is trustworthy, has a good reputation and sound market knowledge.  Ultimately, will they deliver on their promise to sell your house to a high-quality buyer as quickly and painlessly as possible at the best price? 

Here are some top tips to help you choose the right agent for you and your property:

  1.  Ask for recommendations: canvass friends and family to find out about local agents they have used in the past and how they felt about the service they received.
  2. Compare the market: likewise, look for boards in the area and search online to find out the number of properties they have on their books, how many properties similar to yours they have sold recently and if the sold prices reflect the asking prices. 
  3. Build rapport: once you have a short-list, invite them round to discuss your sale and get a feel for how well you think you can work with them. The process will be far easier and more pleasurable if you are working with an agent with whom you have a good rapport. Likewise the more the agent gets to know you, your expectations and your home, the easier it will be for them to sell it
  4. Get the valuation right: ensure the valuation the agent gives you is a realistic one based on experience and knowledge of the area. Don’t be tempted to simply go with the highest. The last thing you want is for your property to go on the market and you have to reduce the price shortly afterwards due to lack of viewings
  5. Get the best fee for the service you want: negotiating a low fee might seem the best option but can be a false economy if it demotivates the agent. It may also effect the marketing package they are willing to provide
  6. Have a clear and realistic expectation of the service you want to receive:  how will the agent work on your behalf? How good are their marketing and advertising options? How do they conduct viewings and how do they build relations with prospective buyers? How well will they work with your surveyor, financial adviser, conveyancer and so on?
  7. Consider using a comparison site or introductory service: a service such as can take some of the hassle out of selling your property by making the process of selecting an agent easier and less daunting. You can post up the details of your property for free and interested agents will come back with their best quote in terms of both fees and marketing, without contacting you directly.
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