By Collette Hanlon of Home Stagers home presentation service
With the internet becoming increasingly important as a marketing tool for house purchases, we now have a new phenomenon referred to as ‘surf by’ desirability, where potential buyers actually eliminate homes, if they do not appear to come up to scratch. Presentation of both interior and exterior has never been more crucial in the marketing of homes and we are informed that more good photos on websites lead to more interest.
The effect of kerb appeal is very powerful, and yet still many vendors choose to leave this factor to chance, although to most of us, it is the exterior of a property that defines exactly what that property is i.e a Victorian terrace, a cottage, contemporary apartment. All of these immediately conjure an image of the architectural exterior of that building.
You may ask – does it really matter what a property looks like from the outside but I would suggest that the condition of the outside of your property has a psychological effect on the ‘buyer’. If your property is tidy and well presented the perception is that the property is well maintained and cared for. It sets the standard for the rest of the viewing. It is a well used cliché, but you only get one chance at a first impression!
Excellent photographs, which we take and include for free within our home staging offer, are a key tool to enticing potential buyers over the threshold. We are exposed to hundreds of professional marketing images in our daily lives and subconsciously our expectations are driven to aspire to this level.
Collette is on 0800 542 8 952.