MARKETING IS YOUR KEY

Terry Wright, Partner, Fine & Country (Brookmans Park)

Understanding that selling property nowadays is a much more complex event than it used to be, at every level of the market, is essential.
The more expensive property demands a more extensive presentation in order to enhance the character of the property, the location, the area, the facilities and the lifestyle – for all the prospective buyers.
Prospective purchasers require more than room measurements, they want to understand what it is like to live in your home and the surrounding environment.
So a marketing plan that brings your home to life will help your property stand out from the crowd.
Your agent has to be aware that moving home is one of the most important decisions you make. Your home is both a financial and emotional investment and should not be treated lightly with a fingers crossed approach.
Internet, Local press, National press, Regional and National magazines are some of the ways to advertise property, but understanding which advertising suits which property best, is where your properties true value is won or lost.
Successful property marketing is like baking a cake – Looks easy enough but if you leave out one vital ingredient…!
So whether your selling a three bedroom terraced property or a mansion set in three acres, always remember sophisticated, intelligent and creative marketing that provides the type of information buyers would never normally see, is what sells property.

Terry Wright, Partner, Fine & Country (Brookmans Park)

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